Why go public
This is a post from 03/29/07 by Bjorn Kassoe Andersen, founder, owner and leader of Direction, a management and communications consulting company based in Denmark, which had its domain, direction.com, stolen back in 2006.
With this website we aim to get ICANN, registrars and ISPs worldwide to pay more attention and provide better security relating to domain name transfers.
It also showcases how our company, Direction, is able to turn difficult situations into constructive action through the use of communication. Please visit www.direction.com if you need that kind of service. We work locally and globally.
Most companies that have their domain name stolen or hijacked choose to remain silent. We chose differently. Direction works with clients on how to use communication to create change and take leadership. In this case we take our own medicine. Obviously we have a problem in that we had our domain name stolen. From a broader perspective it is equally obvious that the rapid and global development of the Internet has created a troublesome business environment in what is sometimes called the domain name industry. Our case is a small example of that.
By going public, we want to address those more general systemic problems relating to how the domain name system works. We want to raise awareness among organisations working within the field, and we want to expose the bigger picture of how the system goes sour when obvious scams are difficult to avoid, address and remedy. We want to contribute toward aligning the actions of many different parties to build more wisdom into the core of the Internet – which we see as an important tool for raising human awareness on this planet in general.
Our case shows that more checks and balances should be included and incorporated much deeper into the framework governing the Internet. We are convinced that nobody can make this happen alone – it is something that takes a coordinated collective effort. In our view, we would not serve the bigger perspective if we remained silent instead of going public with this weblog.
As you may gather, we are not experts on domain name security; however, what we are good at is creating experiences like the one you are having by reading this far into the text. We know how to use tools to set agendas and how to create connections and work with leadership on a global perspective. If you are in need of such services or assistance please visit us at direction.com and see if there is something we can do for you.



